Google Tag Manager helps businesses manage tracking codes, measure website interactions, and improve marketing performance. Learn how GTM supports event tracking, conversions, analytics, eCommerce, and digital marketing.

Microsoft Clarity is a free website analytics tool that helps businesses understand how visitors interact with their websites. Through heatmaps, session recordings, rage click detection, and user behavior insights, businesses can identify usability issues, improve customer experience, optimize website performance, and increase conversions based on real user interactions.